THE PERSON BEHIND
In 2018, Marissa Cuaresma, a housewife to an OFW from Luisiana Laguna decided to start a business centered around ginger and turmeric. Aside from being motivated by the cost effectiveness of these ingredients, she drew her inspiration from her father, a farmer, whose work instilled in her a deep appreciation for agriculture and natural ingredients.
THE GOLDEN DUST
Brewing Passion, Nurturing Communities February 29, 2024
Many people call their daily cup of coffee their "go juice" because they depend on it to get them through the day. One member of the ginger family's flowering plants is turmeric. Although it's frequently referred to as a "superfood," can a plant actually offer so many health advantages? Is it possible to mix these two components to create the perfect energy boost? Absolutely! As more and more people learn about the advantages of turmeric coffee, its popularity is on the rise! In this article, let's see how a plain housewife then, used turmeric as her tool not only in building her business but also in making a difference in their community.
TAKING THE SPOTLIGHT
For the past 6 years, their business has flourished like they never imagined it will. The demand on BRICS Turmeric has been soaring locally and even internationally! The positive reviews about its effectiveness and quality spread like a wildfire and it opened a lot of doors for their business. They were invited to showcase their product in different tradeshows nationwide joined by international delegates. They were even invited to take part in an international food trade in China and Japan which is one of their biggest milestones.
THRIVING FOR THE COMMUNITY
While BRICS Turmeric Brew has already made a mark in the food and beverage sector, their passion remains in giving back to the community. This has been their mission and vision since Day 1. When the pandemic hit, BRICS Turmeric Brew spearheaded multiple outreach activities which aims to help families who were severely affected by sudden loss of income. They distributed thousands of pouches of their turmeric brew as this is a great supplement of nutrients the body needs.
Their help to the community extends even after the pandemic. They have sponsored several medical missions to provide healthcare assistance for free. Going above and beyond by also providing free and medicine and vitamins to those who need it but can't afford. Frequently they do feeding programs in the neighboring barangays to ensure that people will have access to nutritious meals. Not only that, as one of the Women Empowerment Advocates, they support the beautification of the women of Luisiana Laguna by giving free hair treatment and coloring to boost their self-confidence and well-being Now
Because of their frequent presence at these trade shows, they caught the attention of television networks, earning them valuable media coverage and exposure. Up until now, they would occasionally receive request for their business to be featured in different social platforms.
Her inquisitiveness deepened which led her to explore further into product development. Thus, BRICS Turmeric Brew was born. She started with just a single kilo of ingredients, but as her passion and dedication grew, so did her venture. She showed her dedication to quality and adherence to legal requirements by making sure that the FDA approved every facet of her business operation. Without initially noticing, the quantity of her product increased exponentially. What started as a modest experiment soon blossomed into a thriving enterprise.In the business's early days, she was more than just the boss; she acted as the processor, driver, and delivery girl all rolled into one. She wore many hats to ensure everything ran smoothly. Throughout her endeavors, Marissa's commitment to excellence went beyond financial success to include improving her neighborhood. By offering employment opportunities to locals and spearheading outreach initiatives, she showcased a commitment to making an impact, beyond the realm of business achievements.
LABOR OF LOVE
With these compelling facts in mind, the visionary owner of the product made a strategic decision to invest in a sprawling 5-hectare tract of land. By taking this bold step, she did not only secure a steady supply of premium-quality ingredients but also created a platform for economic empowerment within the community. This investment opens doors for local farmers to cultivate turmeric sustainably.A group of twenty-five committed people work on the production process from the time of harvesting until labeling. During the growing and harvesting phases, fifteen people are assigned in the fields to guarantee the quality and quantity of our turmeric roots. The ten people that are left oversee the complexities of the production site, where they process, combine, prepare, and package the mixture with great care.
TURMERIC: NATURE'S GOLD
Turmeric, the golden spice from the East, has taken the world by storm. Consumers are increasingly turning to natural remedies and supplements, and turmeric has emerged as a superstar in this regard. Extensive research has shed light on the numerous health benefits of turmeric. They are largely attributed to Curcumin, its main active ingredient. Modern scientific studies are confirming and highlighting its anti-inflammatory properties, brain-boosting effects, and potential for managing conditions like diabetes, cardiovascular disease, and cancer. Turmeric cultivation is generally sustainable, as it also thrives in diverse climates and requires minimal pesticide use.
VENTURES
MISSION STATEMENT
To give a variety of healthy and affordable products to clients. To manufacture products that promote health and wellness. To generate more jobs for the community.
VISION
To be known as the best option for health and wellness products, not just here in the Philippines, but inernationally as well.